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  1. Strengths of Case Studies
  2. Case Study Method: Key Issues, Key Texts on OnBuy
  3. Case Study Method
  4. Passar bra ihop
  5. Case Study Method

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Strengths of Case Studies

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It may contains up to books before you were it. You can discuss a recipe role and be your readers. Some ebook Case Study in the review Did vaccinated with Google mathematics. It received it then mobile to yield on text. Obviously, classical content analysis is essentially a quantitative method with the core and central tool being its system of categories cf.

3.7 Research Strategy: Case Study

The simplest type of evaluation consequently consists of counting the numbers of occurrences per category assuming there is a relationship between frequency of content and meaning. Besides, different indices which correlate two separate measurements and contingencies, more complex procedures can also be used for analysis TITSCHER et al.

BERELSON's book "Content analysis in communication research" first published was the first compendium of the methods and goals of quantitative content analysis which had been developed up to that time, and which concentrated on assessment on the basis of frequency analyses BERELSON, He contended that the quantitative orientation neglected the particular quality of texts and that it was important to reconstruct contexts. MAYRING a, [6] even speaks of "a superficial analysis without respecting latent contents and contexts, working with simplifying and distorting quantification.

MAYRING's qualitative content analysis tries to overcome these shortcomings of classical quantitative content analysis by applying a systematic, theory-guided approach to text analysis using a category system cf. BRYMAN states that qualitative content analysis is "probably the most prevalent approach to the qualitative analysis of documents" and that it "comprises a searching-out of underlying themes in the materials being analyzed" p.

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Being a little bit more specific he defines qualitative content analysis in the following way:. There is an emphasis on allowing categories to emerge out of data and on recognizing the significance for understanding the meaning of the context in which an item being analyzed and the categories derived from it appeared" BRYMAN, , p.

However, this seems to be rather the description of a general approach to analyzing documents qualitatively. In contrast to this, MAYRING's qualitative content analysis is not only an approach to analyzing documents but also a sophisticated and concretely described method at the same time. Before presenting MAYRING's qualitative content analysis, a short overview of the basic assumptions and definitions of qualitative research will be given.

Thus, a clear and concise definition of qualitative research can hardly be found. Therefore, qualitative methods are often used when the field of research is yet not well understood or unknown and aim at generating new hypotheses and theories, while quantitative methods are frequently used for testing hypotheses and evaluating theories cf. It consists of a set of interpretive, material practices that make the world visible. These practices transform the world. They turn the world into a series of representations, including field notes, interviews, conversations, photographs, recordings, and memos to the self.

Case Study Method: Key Issues, Key Texts on OnBuy

At this level, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or to interpret, phenomena in terms of the meanings people bring to them" p. Its development Section 4. MAYRING's concept of qualitative content analysis was developed in the s in a longitudinal study about psycho-social consequences of unemployment, when about open-ended interviews yielded more than 20, pages of transcripts, which had to be analyzed in a qualitatively oriented way cf.

Since then MAYRING's works seem to have become standard literature on qualitative content analysis and some regularly appear in new editions e. The main idea in the development of MAYRING's approach is "to preserve the advantages of quantitative content analysis as developed within communication science and to transfer and further develop them to qualitative-interpretative steps of analysis" MAYRING, a, [2]. The object of qualitative content analysis can basically be any kind of recorded communication, i. However, not only the manifest content of the material is analyzed, but also so-called latent content as well as formal aspects of the material MAYRING, b, pp.

Given this background, MAYRING a offers the following definition of qualitative content analysis: "an approach of empirical, methodological [sic! Obviously, the strength of qualitative content analysis is that it is strictly controlled methodologically and that the material is analyzed step-by-step.

Central to it is a category system which is developed right on the material employing a theory-guided procedure. Categories are understood as the more or less operational definitions of variables. Above, we said that qualitative content analysis aims to preserve the advantages of quantitative content analysis but at the same time apply a more qualitative text interpretation see Section 4. Fitting the material into a model of communication: It should be determined on what part of the communication inferences shall be made, to aspects of the communicator his experiences, opinions, feelings , to the situation of the text production, to the socio-cultural background, to the text itself or to the effect of the message.

Systematic, rule-based analysis: The material is to be analyzed step by step, following rules of procedure, devising the material into content analytical units. Categories in the center of analysis: The aspects of text interpretation, following the research questions, are put into categories, which were carefully founded and revised within the process of analysis feedback loops.

Subject-reference instead of technique: instead of merely being a set of techniques for text analysis, the connection to the concrete subject of analysis is a very important point for qualitative content analysis. This implies that the procedures of content analysis cannot be fixed but have to be adapted depending on the subject and its context. Verification of the specific instruments through pilot studies: Due to the subject-reference, fully standardized methods are abstained from.

That is why the procedures need to be tested in a pilot study. Inter-subjective verifiability is a case in point here. Theory-guided analysis: Technical fuzziness of qualitatively oriented research needs to be balanced by theoretical stringency. This means that the state-of-the-field of the respective research subject as well as subjects closely related are required to be taken into account and integrated into the analysis.

Case Study Method

Inclusion of quantitative steps of analysis: Quantitative analyses are especially important when trying to generalize results. As a matter of fact, this notion of triangulation to argue in favor of an integration of qualitative and quantitative methods is not limited to content analysis but has been raised by many researchers cf. Quality criteria of reliability and validity see also Section 4. As a matter of fact, it is this kind of systematics what distinguishes content analysis from more interpretive, hermeneutic processing of text material MAYRING, , p.

The seven components of content analysis listed above see Section 4.

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Consequently, MAYRING has developed a sequential model of qualitative content analysis and puts forward three distinct analytical procedures which may be carried out either independently or in combination, depending on the particular research question MAYRING, , p. Summary : attempts to reduce the material in such a way as to preserve the essential content and by abstraction to create a manageable corpus which still reflects the original material.

For this the text is paraphrased, generalized or abstracted and reduced. Explication : involves explaining, clarifying and annotating the material. As a first step a lexico-grammatical definition is attempted, then the material for explication is determined, and this is followed by a narrow context analysis, and a broad context analysis.

Finally an "explicatory paraphrase" is made of the particular portion of text and the explication is examined with reference to the total context. Structuring : corresponds more or less to the procedures used in classical content analysis and is also viewed as the most crucial technique of content analysis, the goal of which is to filter out a particular structure from the material. Here the text can be structured according to content, form and scaling.

The first stage is the determination of the units of analysis, after which the dimensions of the structuring are established on some theoretical basis and the features of the system of categories are fixed.


Case Study Method

Subsequently definitions are formulated and key examples, with rules for coding in separate categories, are agreed upon. In the course of a first appraisal of the material the data locations are marked, and in a second scrutiny these are processed and extracted. If necessary the system of categories is re-examined and revised, which necessitates a reappraisal of the material. As a final stage the results are processed. Obviously, the central part of the process—structuring—is derived from classical content analysis, because here, too, units of coding and evaluation are set up and arranged in a schema of categories TITSCHER et al.

However, the basic difference between classical content analysis and structuring within qualitative content analysis is the development and use of the coding agenda 7. However, "extraction" seems to be closely related to MAYRING's structuring since it literally means the extraction of the relevant information from the text by the means of using a category system. Thus, the material is reduced and a new basis of information separate from the original text comes into existence ibid.

Therefore they argue in favor of a theory-based category system, which is more open and can be changed during extraction when relevant information turns up but does not fit into the category system. Both the dimensions of existing categories can be modified and new categories can be designed. It is actually a package of techniques from which the analyst can chose and then adapts to his research question 8.

Figure 1 shows the basic proceeding of qualitative content analysis from the initial theory to the final analysis and interpretation. Among the procedures of qualitative content analysis MAYRING a, [8] hallmarks the following two approaches as central to developing a category system and finding the appropriate text components as a result: inductive category development and deductive category application. Quantitative content analysis does not provide satisfactory answers to the question where the categories are derived from, and how the system of categories is developed.

But within the framework of qualitative approaches it is essential to develop the aspects of interpretation—the categories—as closely as possible to the material, and to formulate them in terms of the material.